Group sales events are virtually ironclad sources of guaranteed revenue. Many larger parks and FECs have long emphasized group sales, however smaller operations can also profit from the addition of a group sales plan.
For smaller centers and individual operators, a group sales strategy can easily equal 30 percent of the days revenues, and usually accounts for much more. And once a group sales program is in place it usually operates very smoothly for years, avoiding the time and expense of constantly having to reinvent the position.
In this ebook find some great resources and ideas to help you develop, initiate and profit from a group sales program.